Anyone can show one viral post. What gets hired is a system that produced consistent results across many.
Three things, in order of weight.
Median performance across your content, not just the best piece
Editorial process: sourcing, review, iteration
Channel fit — what worked where, and why
Work them into your title, project descriptions and skills — don't pile them into a list.
Each cover is the template itself, rendered.
Creative and colourful — appropriate for content teams.
Illustrated corner, good for lifestyle and consumer brands.
Bold colour with a clean structure underneath.
One page. Unless you have 10+ years and a genuinely full second page, the second page only dilutes the first. Put median performance across your content, not just the best piece above the fold.
Leading with the one hit and hiding the rest. It is the single most common reason this role gets screened out, and fixing it matters far more than changing templates.
Use AI for the first draft, then verify every claim and number yourself and reorder keywords against the target job description. AI handles speed; the content is still your responsibility.