A complete example below. The person is invented; the writing is not. The notes on the right point at what's worth copying — swap in your own names, companies and numbers.
Wei He
Product Operations
Basic Info
Phone:(555) 010-0000
Email:wei.he@example.com
Location:Denver, CO
Summary
Four years in product operations, owning DAU and retention. I care more about mechanisms than campaigns — whether something can run every week beats whether one launch trended. Budgets and ROI are stated, including the bets that didn't work.
Education
2017 - 2021State University
B.A. Marketing
Ran the campus social account from zero to 12,000 followers.
Experience
Jun 2022 - PresentConsumer Utility App
Product Operations
Own day-1 retention; took it from 31% to 42% on a base of ~80k monthly new users, mainly by resequencing onboarding to deliver value on day one
Built a weekly plan-ship-review cadence, turning campaigns from ad hoc into a fixed rhythm — 11 launches last quarter, all with a written review
Managed a $85k quarterly acquisition budget, moving ROI from 1.4 to 2.3 and cutting two channels that missed target three months running
Tried referral loops for three rounds; CAC stayed above organic, so I stopped it and turned the findings into a channel evaluation checklist
Jul 2021 - May 2022E-commerce Marketplace
Operations Associate
Ran member-day campaigns end to end; per-event GMV rose from $250k to $430k
Documented the campaign SOP, cutting ramp time for a new hire to run one solo from 4 weeks to 2
Projects
Apr 2023 - Sep 2023Onboarding Rebuild
Operations lead
Reframed onboarding from a feature tour into getting the user one real result.
Cut 7 steps to 3 with product; day-one completion went from 38% to 64% and day-1 retention rose 5.8pp
Skills
Metric ownership: decomposing and attributing DAU, retention and conversion
Operating mechanisms — planning, scheduling and review as a repeatable process
Budget and ROI management, channel evaluation and knowing when to stop
SQL and dashboards; I pull my own numbers rather than waiting on a report
Three mistakes this example avoids
✕Listing campaigns chronologically like a diary
✕Percentages with no base — '+200%' from 3 users is nothing
✕No mention of what didn't work, which is what senior readers look for