Social Media Manager resume example

A complete example below. The person is invented; the writing is not. The notes on the right point at what's worth copying — swap in your own names, companies and numbers.

Taylor Kim
Social Media Manager
Phone:(555) 015-6623
Email:taylor.kim@example.com
Location:Los Angeles, CA
Summary
Social media manager with 5 years running brand accounts for consumer companies. I own strategy across TikTok, Instagram and LinkedIn, manage paid social budgets, and report every channel back to traffic and revenue through UTMs.
Education
2015 - 2019State University
B.A. Communications
Experience
Feb 2022 - PresentDirect-to-Consumer Skincare Brand
Social Media Manager
Own organic and paid social across TikTok, Instagram and Pinterest; grew combined audience from 85K to 410K in two years
Lifted Instagram engagement rate from 1.4% to 3.9% by shifting the content calendar to creator-led Reels
Manage a $45K/month Meta and TikTok Ads budget; cut CPA from $38 to $24 at 3.1x ROAS
Social now drives 22% of site sessions, tracked through UTMs in GA4
Jun 2019 - Jan 2022Regional Restaurant Group
Social Media Coordinator
Ran community management for 12 location accounts, keeping average response time under 2 hours
Launched a TikTok channel that reached 60K followers in its first year with a $0 budget
Built a monthly content calendar and reporting in Sprout Social for the marketing director
Projects
2023 - PresentCreator Ambassador Program
Program Lead
Recruited 35 micro-creators; their whitelisted content drove $480K in attributed sales in 12 months.
Skills
Social strategy: TikTok, Instagram, LinkedIn, Pinterest, YouTube Shorts
Paid social: Meta Ads Manager, TikTok Ads, Spark Ads
Analytics: GA4, UTM tracking, Sprout Social
Content calendar and short-form video production (CapCut, Canva)
Community management and influencer partnerships
Plain-text (Markdown) version

Paste it into Word, Notion or ChatGPT — the structure survives.

Three mistakes this example avoids

  • Vanity metrics only — follower counts with no engagement, traffic or revenue attached.
  • No portfolio link or handles, when hiring managers want to see the actual feed.
  • Treating organic and paid as one blur instead of showing budget, targeting and results separately.

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